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Showing posts from February, 2025

Finance Application

     I am a doctor which means I am not good at Math!  This week was challenging for me. I have practiced more financial concepts such practical use of balance sheet and investment decisions . I have created the equations on a spreadsheet. However, understanding the baseline equation and concepts was essential.  This was the first time I understood the Bonds. I have a fair knowledge of shares and the stock market previously but not of the Bonds. This week allowed me to understand Bonds that might help me even in my personal investment decisions.  I read ​the  Wall Street Journal article (Goldfarb, 2024) entitled "After Another Bad Year for Bonds, Investors Lose Faith in a Turnaround" which discusses the growing concerns among investors regarding the bond market. Despite entering the past two years with optimism, investors have faced consecutive disappointments. The article highlights concerns that the challenging environment for bonds may persist or ...

Finance Fundamentals

     Thanks for the Acc 505 course which prepared me in accounting and finance. So this was an important revisit of the accounting and finance basic concepts. This week I learned how to calculate and create an Excel spreadsheet of basic finance calculations such as the time value of money, annuity, and perpetuity. It was a challenging exercise to practice equations and some math.    In addition, I learned about financial statements and financial ratios. The information from these statements and ratios is very useful for corporate and investor decisions. I read the Corporate Finance Institute's article "Financial Statements Examples, Amazon Case Study" which provides an in-depth analysis of Amazon.com's financial statements to illustrate key components and line items. The article emphasizes the importance of understanding financial statements for assessing a company's profitability and liquidity. The assignment was a good exercise for some math and understanding ...

Marketing concepts and Group assignment

     This week, I tried to link what I have learned in the last 2 weeks on marketing together. However, the challenge was that the work should be done with a group that we never met and remotely! This week, I learned about value, pricing, and product positioning.  The pricing strategy of the 5 Cs linked many concepts that I learned earlier and economic concepts such as supply and demand, elasticity, competition, cost and others. Price is main factor for any product and it is connected to many factors. I learned about product positioning which was new for me. Now, it is clear to me. I have read and discovered many product statements of different companies.   A positioning statement succinctly describes a product and its target audience, explaining how it meets a market need uniquely. This tool ensures consistent messaging across marketing and sales teams. I found an interesting article (Murphy, 2023)  that offers practical tips for writing a positioning...