MBA

     This is the first marketing lesson for me! During this module I learned new concepts such as value, marketing strategies, segmentation, products and branding. I found the module great introduction for marketing.  I found the concept of value interesting. The value equation as mentioned in the lecture (Villegas, 2021), V= satisfaction- cost was an eye opener for me how to appreciate the value. I can think of this equation now in my daily life and in my choices! Value in marketing refers to the perceived benefit a customer gets from a product or service relative to its cost. It’s what makes people decide whether something is worth it to them. after learning 4 Ps in marketing strategies, I realized that marketing is structured  process rather than just advertising! Considering customer perception in every step from designing, pricing to placing the product is an extensive, structured and organized process. The 4 Ps sometime can be 5 or more Ps to ensure all a...

    During the second week of the course, I learned about Porter's five forces model. It is amazing! After reading different articles (Karri, 2021 & Martin, 2023), trying to answer the prompts questions in the lecture, and discussing real business case scenarios, I realized the importance of this model in business analysis, strategic planning, decision making, and profitability. Applying this model to real business scenarios, enabled me to think critically about market dynamics.  In addition to cases and examples provided in the reading and lecture material, I have read an article (Chand, 2023) on RB Patel in Fiji as a case study of Porter's Five Forces Model. The case study analyzed the company's challenging situation and provided various strategies that might overcome these challenges. This case is a real-world example of how this model can guide the strategy.  Now I feel more eager to learn more about businesses and enjoying the rest of the course.  ...

  As medical practitioner, ethics are essential in our career. For years, I have learned a lot about ethics. However, this is the first time my attention has been paid to business ethics. During the first week of the Business 501 course, I learned about the importance of ethics in business and realized that business can not exist without ethics. Discussions and engaging with colleagues during the first module exposed me to various ethical stories in business.  I have read an article entitled " The Rise of Ethical Leadership In Modern Business Enterprise"  published in Forbes (Terzievia, 2023). The article focuses on the importance of ethical leaders in today's business. The article explains how ethical leaders positively impact their companies and societies. It describes that ethical leaders act with integrity, lead with humanity, and value respect, fairness, and trust.  Ethical leadership is not just a moral obligation but a strategic advantage. By implementing ethi...